Impacting the Next Generation Through NIL Artwork

The Players' Platform

Duke track and field athlete Emily Cole and Business of College Sports founder Kristi Dosh have teamed up for The Players' Podcast. Every week, they interview student athletes who are leveraging their name, image and likeness and personal brands to make money and make a difference. Guests share their ups and downs—both in and out of the jersey—to help and inspire their fellow athletes.

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The Players' Platform

Impacting the Next Generation Through NIL

September 28, 2022 • Emily Cole and Kristi Dosh • Season 1 • Episode 2

In this episode, we're joined by UNC women's basketball athlete Deja Kelly. Deja has seen incredible success with NIL, inking partnerships with major brands such as Outback Steakhouse, Beats by Dre, Dunkin Donuts and more.

However, it's not all about flashy brands and dollar signs for Deja. She's been very strategic about using her NIL to have a positive impact on younger athletes and to support single mothers, having been raised by one herself.

We chat with Deja about:

How she prepared for NIL last year
The partnerships she's leveraging to benefit single mothers
Developing her camps with a focus on life skills, business skills and financial literary, and not just basketball
Balancing NIL during the season
Working with Forever 21 and Sports Illustrated to showcase her personality
Taking equity in companies to create generational wealth

You can learn more about Deja's camps at DejaKellyCamp.com.

Follow Deja on Instagram, TikTok, and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

People on this episode

Emily Cole

Host

Kristi Dosh

Host